Polestar’s Formula 2030 concept previews their next generation of cars, introducing some curves into the Scandinavian minimalism. Polestar have a new design head, Philipp Romers, and he tasked with taking the company’s existing design language and keeping it fresh without losing its distinctive styling cues. This Formula 2030 concept looks to be successful in that regard with a mix of the existing Polestar minimalism and some subtle curve making their way into the mix. Made as a what Polestar would make if it could only sell one car project, this concept is not set to go into production. However, expect to see new models before the decade is out that follow this new design direction.
