28 years after setting the new standard for luxury sedans with the 1990 LS 400, Lexus has introduced the all new LS and are claiming this will become the new benchmark like it did all those years ago.
“Not only will the LS symbolize the Lexus brand, it will become the definitive new-generation luxury car embodying Japanese tradition and culture,” said Toshio Asahi, chief engineer for the new LS. “As such, this global pinnacle must go far beyond what the world expects from a luxury car.”
