Hyundai has made a splash at Geneva with the Le Fil Rouge Concept, which translates to ‘common thread’ bringing forth a totally new design direction for the company. The long 4 door coupe features a striking front grille that stretches the width of the car from wheel arch to wheel arch. Hyundai is also incorporating a totally new lighting architecture, with no obvious headlights to be seen.
The Le Fil Rouge concept was designed by Luc Donckerwolke, a man responsible for cars such as the Bentley EXP 10 Speed 6 concept, Lamborghini Murcielago and Gallardo.Hyundais new design theme is ‘sensuous sportiness’, with the ultimate goal of ‘vehicles with heightened emotional value’ forming a core part of what the Le Fil Rouge is trying to achieve.