Aston Martin is introducing a bespoke product programme for a new super saloon that will see the revival of the historic Lagonda nameplate in a strictly limited series. As has traditionally been the case, the Lagonda badge will once again sit proudly on a luxurious and exclusive super saloon.
The stunning luxury super saloon revives the Lagonda ethos of ‘the finest of fast cars’ and will be offered exclusively in the Middle East, as a result of specific market demand. The return of Lagonda follows in the wake of other headline-grabbing projects such as the One-77 hypercar, V12 Zagato and last year’s CC100 Speedster Concept – then seen as the ultimate Q by Aston Martin car – which started out simply as a centenary celebration design concept and, as a result of exceptional demand, later turned into two customer commissions.
