The more driver focused, dynamic Phantom in the line-up, the Coupes still managed to balance comfort and style. After BMW Group acquired Rolls-Royce in 1998, the launch of the Phantom Coupe in 2008 was the third new model under BMW ownership. It was commissioned after the 101EX concept car was unveiled in 2006 as a engineering-led study in technical and architectural innovation of a modern Rolls-Royce coupe.
