Ferrari intends to allow every client to fully personalise this flagship model, courtesy of a wide array of new content as well as the options available through the Carrozzeria Scaglietti Programme. In fact, a special dedicated atelier area has been set up at the factory in which clients can put together their own bespoke 612 Scaglietti accessory by accessory, detail by detail. In exactly the same way as they would at a haute couture fashion house, owners can choose details and materials they want for their car in consultation with the Ferrari experts who will actually build it to their exact specifications and tastes.
We have recreated a compact version of the real atelier (due to be officially opened in Maranello in the near future) on the stand. Further such ateliers will then be opened over the next few months in other parts of the world.
