When it was launched in 1961, the appeal of E-Type transcended the automotive world. Such is the inherent rightness of its proportions, stance and purity of line, that it is a permanent exhibit in New York’s Museum of Modern Art. The now iconic E-Type set new standards in automotive design and performance when it was launched in 1961. Its influence is still apparent in Jaguar’s modern range: cars that offer a peerless blend of performance, comfort, cutting-edge technology and award-winning design.
“Half a century of progress has not diminished the significance of the E-Type,” said Mike O’Driscoll, Managing Director Jaguar Cars and Chairman Jaguar Heritage. “It was a sensation when it was launched, and remains Jaguar’s most enduring and iconic symbol. The E-Type is simply one of the most exciting cars ever created and a legacy to the genius of Jaguar’s founder, Sir William Lyons.”
